9.03.2010

Fighting a battle with pirates

Article: Movie pirates not winning the war
While there is a general belief that illegal movie downloading is killing the entertainment industry, the article has pointed out an interesting fact that there is a steady rise in the annual box office. As a frequent moviegoer, I do admit that I have downloaded copyrighted movies free from the internet. The answers to this ‘stealing’ act are simple. It is too easy and it is unlikely that you will get into trouble.

Knowing that 30,000 files of Inception had been downloaded on a single day on a week in August, the readers are aware of the seriousness of movie piracy as soon as they start reading the article. Timeliness is shown by citing other newly release films such as Toy Story 3 and the Twilight series, Eclipse, which are also at the top of the pirates' shopping lists.

‘Leeching off’ is a very good description on the way how illegal movie downloading kills the entertainment industry. Leeching, in the context on the use of computer resources, means ‘to download without giving anything in return’ and ‘to suck dry, as a leech would’. It is a vivid depiction on the downloading act, giving a rough account on the consequences of this act to the entertainment industry.

30,000 illegal copies of Inception were downloaded in a day.

The writer has given sufficient figures on the number of movies downloaded illegally by Australians and its subsequent cost to the entertainment industry. It is therefore interesting to know that the movie business is prospering despite all obstacles.

In explaining the reasons for the recent boom of the industry, the writer has cited the views of several authoritative figures in the industry. Mike Baard, chairman and managing director of Motion Picture Distributors Association of Australia, said the advance of technology has played a crucial role. Films are now more visually challenging than they used to be. For instance, the 3D effects in films such as Avatar and Toy Story 3 cannot be recorded by a camcorder and replicated into a pirated movie that is found on the internet. The comparative advantage of an authentic movie is further explained by Neil Gane, the executive director of the Australian Federation Against Copyright Theft. According to Gane, good-quality movies always outweigh inferior copies, especially at a time when superb viewing experience is being promoted at cinemas and enjoyed by most moviegoers.

The writer has given a general view on the opportunities and threats to the entertainment industry, as well as credible justifications from authoritative figures of the industry. There is a strong argument that ‘authentic is the best’. Contrary to popular belief, the article conveys a message that cinemas will not die in this intense battle.

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